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17 posts tagged Weyland Corporation
Investing Into Building Better Worlds [FULL PROMETHEUS VIRAL MARKETING RECAP]
First off, Happy Independence Day to all of you followers in the US!
So, as you may have noticed, I haven’t posted for a while. It has become quite quiet with news, apart from the fact that SAN DIEGO COMIC-CON is NEXT WEEK, so Investors should keep tabs on http://www.projectprometheus.com/sdcc/ over the next few days for more info about what exactly Weyland Corp are planning to do there.
But first, I would like to present a FULL RECAP of the viral campaign for Prometheus. As you can see, it isn’t over yet, and will probably carry on into the DVD/Blu-ray release, and also potential sequels…
Gear up for San Diego Comic-Con 2012…
http://www.projectprometheus.com/sdcc/
UPDATE: The What is 10.11.12? website has a second hexagon linking to the source of the video, the Project Prometheus Careers page…
WCCF-73: MODULE A [PROMETHEUS VIRAL/MARKETING RECAP]
So, the first half of the PROMETHEUS viral campaign (codenamed on the Weyland Corp website as WCCF-73: MODULE A, standing for Weyland Corporate Communication Frequency - 2073), as of last night, was completed, so I thought it would be convenient to do a recap of the events so far…
BOLD DATES - in-game events
ITALIC DATES - real-world events
Events containing both real-world and in-game elements will be in BOLD.
FEBRUARY 28 - Peter Weyland’s 2023 TEDTalk, launch of the Weyland Corporation website, introduction of #weylandinvestors hashtag.
MARCH 6 - Weyland Corp website updated with new design and content, investor registration, morse code found on the About page, which was decoded to unveil an ultra-HQ still of the Orrery.
MARCH 7 - new trailer announced for Saturday March 17, by AMC.
MARCH 12 - 20 second preview of international trailer unveiled.
MARCH 17 - IMAX/WonderCon teaser leaked unveiling Project Prometheus website, Weyland Corp updated with corporate timeline, linking to /245409 password page. At WonderCon 2012, Weyland Corp business cards were handed out, with a prompt to call **WEYLAND which unveiled a new short viral teaser featuring David the android. Full US trailer 2 unveiled later that day.
MARCH 18 - International trailer 2 released.
MARCH 19 - /eridu password page discovered.
MARCH 21 - both /eridu and /245409 page passwords deciphered to reveal new UHQ stills (password pages now offline, view images on Project Prometheus main page). Investor information also revealed shortly afterwards on Weyland Corp site.
N.B. Full blow-by-blow recap of events of March 17-21 is available to view over at Mentorless.
MARCH 27 - Password pages taken offline, Project Prometheus updated with links to the 3 new images (including Orrery) and in-world descriptions of how they were found; plus it is revealed there are 3 more to be found.
MARCH 28 - EMPIRE Magazine’s PROMETHEUS feaure released, Ridley Scott teases David viral video (part of WCCF-73: MODULE B, coming soon) N.B. this was teased before in an Entertainment Weekly article on March 18, after trailer 2 release.
APRIL 4 - Discovering PROMETHEUS Facebook app released, unveiling new content/images every Wednesday. N.B. Discovering PROMETHEUS isn’t strictly speaking part of the viral game and therefore is not treated as such, but they may be interlinked…
APRIL 11 - New Discovering PROMETHEUS images released. Footage screening in PARIS (cast photo here), following LONDON the day prior.
APRIL 12 - IGN reveal fourth Project Prometheus image, an ad depicting the USCSS Prometheus (the protagonists’ ship). Prometheus-Movie.com unveil fifth image, depicting the Med Pod 720i. Verizon Wireless unveils PROMETHEUS Mission Connect game, featuring new images from the film.
APRIL 13 - MSN Movies unveil sixth and final image, an ad depicting the RT01 TRANSPORT carrier. N.B. Charlize Theron not included.
APRIL 14 - all 6 images on Project Prometheus are now filled.
So, this is it so far! When could we expect Module B, when the David viral video will be revealed? With 8 weeks to go to launch, only time will tell.
Your fellow Investor, out.
“We thought it would be a good idea to advertise and never mention the movie. That’s why we opened up to TED. That went down extremely well, and it’s a good trick we learned from advertising. The next one will go out and talk about David, the Michael Fassbender character. Again, it’s utilitarian advertising on a laptop where suddenly this guy is talking to you about being a robot, and you don’t know what the f*** he’s talking about. At the very end he has a fingerprint that he puts onto the screen, and in his fingerprint, in his natural skin, is a ‘W’, which is for the Weyland Corporation.”
We on Unfiction ended up finding something flashing in the “spheres” background video on http://weylandindustries.com…
Morse code again? New clue? Above is a colour adjusted close-up version of what I’m talking about…follow the progress at http://forums.unfiction.com/forums/viewtopic.php?p=932731#932731
#weylandinvestors
Investor information now available at https://www.weylandindustries.com/#/information
#weylandinvestors
“Big things come from small beginnings.” [x]
Okay…so this video pretty much speaks for itself.
In case anyone was wondering how it was found, the guys at @MovieViral got a Weyland Corp. business card at WonderCon, where tonight’s trailer premiere will happen at 23:00 GMT:
As you see, the telephone number at the bottom says **WEYLAND. @MOVIELORD101 dialled the number (US only), and then got texted the following link: http://foxmovies.starstarapps.com/weyland,which in turn links to the video I uploaded above.
Also, by pure luck, @MOVIELORD101 also sourced the leaked 1-minute IMAX teaser at http://foxmovies.starstarapps.com/PROMETHEUS Question is, how will people access that link…another phone number? UPDATE: The phone number to access the trailer preview/IMAX teaser is **MOVIE.
So, what’s next? Sound off in the comments below or on Twitter with the hashtag #weylandinvestors!
3 new things…
1. http://weylandindustries.com has been updated with a new corporate timeline. Which then links to…
2. http://projectprometheus.com has been uncovered. Also a password-protected page was found. What’s the password? Who knows…
3. A 1-minute TV spot/sneak peek/whatever it is IT’S NOT THE NEW TRAILER,has hit the web. With LOADS of new footage. It’s 1 minute long, and the full trailer has been confirmed to be 2:33 by the BBFC, so contrary to popular belief, this video is not the full new trailer out tonight. Check it out at http://www.youtube.com/watch?v=zNq_Auks92I.
Awesome, right? So, the full 2:33 trailer is hitting TONIGHT at 23:00 GMT at http://livestream.com/prometheus
#weylandinvestors #uncoverthetruth
FANTASTIC fan-made PROMETHEUS TV spot!
P.S. The guy who made this is behind the new trailer coming on Saturday at 23:00 GMT!
