Investing Into Building Better Worlds [FULL PROMETHEUS VIRAL MARKETING RECAP]
First off, Happy Independence Day to all of you followers in the US!
So, as you may have noticed, I haven’t posted for a while. It has become quite quiet with news, apart from the fact that SAN DIEGO COMIC-CON is NEXT WEEK, so Investors should keep tabs on http://www.projectprometheus.com/sdcc/ over the next few days for more info about what exactly Weyland Corp are planning to do there.
But first, I would like to present a FULL RECAP of the viral campaign for Prometheus. As you can see, it isn’t over yet, and will probably carry on into the DVD/Blu-ray release, and also potential sequels…
N.B.
BOLD DATES - in-universe events
ITALIC DATES - real-world events
Events containing both real-world and in-universe elements will be in BOLD.
FEBRUARY 28 - Peter Weyland’s 2023 TEDTalk, launch of the Weyland Corporation website, introduction of #weylandinvestors hashtag.
MARCH 6 - Weyland Corp website updated with new design and content, investor registration, morse code found on the About page, which was decoded to unveil an ultra-HQ still of the Orrery.
MARCH 7 - new trailer announced for Saturday March 17, by AMC.
MARCH 12 - 20 second preview of international trailer unveiled.
MARCH 17 - IMAX/WonderCon teaser leaked unveiling Project Prometheus website, Weyland Corp updated with corporate timeline, linking to /245409 password page. At WonderCon 2012, Weyland Corp business cards were handed out, with a prompt to call **WEYLAND which unveiled a new short viral teaser featuring David the android. Full US trailer 2 unveiled later that day.
MARCH 18 - International trailer 2 released.
MARCH 19 - /eridu password page discovered.
MARCH 21 - both /eridu and /245409 page passwords deciphered to reveal new UHQ stills (password pages now offline, view images on Project Prometheus main page). Investor information also revealed shortly afterwards on Weyland Corp site.
N.B. Full blow-by-blow recap of events of March 17-21 is available to view over at Mentorless.
MARCH 27 - Password pages taken offline, Project Prometheus updated with links to the 3 new images (including Orrery) and in-world descriptions of how they were found; plus it is revealed there are 3 more to be found.
MARCH 28 - EMPIRE Magazine’s PROMETHEUS feaure released, Ridley Scott teases David viral video (see April 17 entry) N.B. this was teased before in an Entertainment Weekly article on March 18, after trailer 2 release.
APRIL 4 - Discovering PROMETHEUS Facebook app released, unveiling new content/images every Wednesday. N.B. Discovering PROMETHEUS isn’t strictly speaking part of the viral game and therefore is not treated as such, but they may be interlinked…
APRIL 11 - New Discovering PROMETHEUS images released. Footage screening in PARIS (cast photo here), following LONDON the day prior.
APRIL 12 - IGN reveal fourth Project Prometheus image, an ad depicting the USCSS Prometheus (the protagonists’ ship). Prometheus-Movie.com unveil fifth image, depicting the Med Pod 720i. Verizon Wireless unveils PROMETHEUS Mission Connect game, featuring new images from the film.
APRIL 13 - MSN Movies unveil sixth and final image, an ad depicting theRT01 TRANSPORT carrier. N.B. Charlize Theron not included.
APRIL 14 - all 6 images on Project Prometheus are now filled.
APRIL 17 - Happy Birthday David viral video released, Weyland site redesigned and codes sent out to various media outlets to unlock David subsection.
APRIL 29 - NEW 3-MINUTE INTERNATIONAL TRAILER released.
MAY 14 - Weyland Corp. Pressroom and Careers section launched.
MAY 16 - Quiet Eye viral video feat. Elizabeth Shaw and Project Prometheus Training Center launched.
MAY 28 - First reactions and reviews arrive.
MAY 31 - WORLD PREMIERE in London. End credit tag feat. Weyland Corp. logo first discovered.
JUNE 3 - One unseen viral video mentioned by Lindelof…
JUNE 6 - Discover New Worlds launched revealing new concept art; Crew information and ID Creator pages also activated.
JUNE 7 - Project Genesis launched, revealing Shaw’s notes and Weyland’s memos.
JUNE 8 - US opening day; WHAT IS 10. 11. 12. launched stemming from end credits tag, revealing unseen prep scene from TEDTalk.
JUNE 27 - New link on WhatIs101112.com announces viral event at San Diego Comic-Con 2012…
So, what a fantastic ride it has been (so far)! A huge thank you to FOX, Ridley Scott, and Ignition Interactive for putting all this together, and looking forward what else you may have in store for us Investors.
In the meantime, your fellow Investor, out.
